The Fuji GFX 100RF arrived from LenRentals today for a three-week stay chez Kasson. From the setup menus, it appears to be brand new. I’ll get to the testing soon enough, but I have a few thoughts on the design.
- It’s small. It weighs about the same as a Z7 and a small 35mm Nikkor, and it’s not all that much bigger.
- The on/off switch is too easy to move. I’ll bet some folks are going to have trouble accidentally turning the camera on when they put it into the bag.
- The Q switch is flush. This should reduce the accidental activation of the Q switch, which has happened to me with other GFX cameras.
- Leaving the crop wheel aside for the time being, I love the way most of the controls work. The aperture ring on the switch has an A position which allows the exposure system to change it, which is perfect. The shutter speed dial has a similar A position. There’s an ISO adjust embedded in the shutter speed wheel that is so much better for me than the thumbwheel ISO adjustment of a lot of the other GFX cameras. And there’s huge exposure compensation dial that falls readily to thumb.
- It looks like the lens has two knurled rings, but the front one doesn’t move. Pity.
- The menu structure will be familiar to anyone who has used another GFX camera.
- The focus mode selection dial is flush with the body except for the part you use to adjust it.
- The joystick is not great. Fuji could do some work on the haptics. But the joystick has never been the GFX’s strong suit.
- The front knurled dial is mushy. It needs some crisp detents. Same with the back knurled dial.
- It’s got two SD card slots. I would have much preferred one XCD slot.
- The lens hood is small, and that’s nice. It’s probably less effective than a petal hood, though.
- Now for the most controversial part of the camera, the crop dial. I’m a raw shooter, so I view the crop dial as a compositional aid, and nothing else. If you look at it like I do, it is way more prominent than it should be, and it needs a lock button.
- The LCD tilts but doesn’t swivel. That’s fine with me.
- The latch for the battery door is not self-engaging. Oops.
- There are no detents on the ISO dial. Not great.
- Access to the ISO dial by lifting a collar is brilliant.
- I’m not fond of the way the flash card access door works. Fuji could take a lesson from Nikon on how to do this right.
- It looks like it can accept an old-fashioned mechanical cable release. Extra points for rthat.
- No IBIS, but then you probably already knew that.
To me, this is a modern digital embodiment of the Plaubel Makina 67 with a shorter lens. I would have preferred the lens be around 45mm instead of 35mm, but nobody asked me.

Javier says
That physical layout of shutter, iso, aperture (A) and compensation has been in the X series of their cameras since 2017. It’s an absolute pleasure reading you experience this for the first time and interesting how they’ve attempted to merge the X100 line w/ the GFX line in this camera. Looking forward to reading your take.
Javier says
Also don’t forget to take advantage of the viewfinder’s rangefinder mode. This removes the usual digital experience of seeing a seemingly underexposed image when you’re just trying to expose for highlights.
DC Wedding Photographer says
I’m excited to see you got your hands on this. Although I opeted for Leica q3 I am still very curious about this camera.
Stefan Feaux de Lacroix says
Dear Jim,
as always an insightful review!
Despite its name I agree that the joystick is no joy to use. Why did Fuji change the (less wobbly) X100VI joystick for the worse?
I find the shutter release too soft. Coming from the X100VI I often fire the shutter inadvertently when I only wanted to achieve autofocus and then recompose. True: I don’t miss the shot, but proper framing then requires focusing again by ever so slightly pressing the shutter, recomposing, and then ever so slightly increasing the pressure on the shutter knob. Why has the shutter knob response changed over the X100 series?
A word of caution towards cable releases: The Leica Q3 looks like it can accept a cable release, but alas – it won‘t work, because the thread‘s only ability is to receive an accessory soft release button…
I like all of these fixed lens cameras – and the decisive moment for the X100RF purchase was when realising the Plaubel Makina 67 analogy (better: digitalogy) that I was happy to find confirmed in your post!
Kind regards,
Stefan