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Previsualization heresy

[This is a condensation of a series of posts to this blog that I made in mid-2012.]

I live near Carmel, California. The photographic history of this place is freighted with an approach to image-making called previsualization.  Ansel Adams wrote about visualization, which he defined as “the ability to anticipate a finished image before making the exposure”. Minor White later distinguished between what he called “pre-visualization”, or visualization before the negative is exposed, and “post-visualization”, which occurs during ensuing processing.  I’ll use White’s terminology here.

Previsualization is an ethos so much a part of the local photographic community that it seems heretical of me to question it, but that’s what I’m going to do in this article. Some previsualization is absolutely necessary for all photographers. However, it’s something I resist taking very far in my own work. I have my reasons, and some of them may apply to you.

Although I may be an outlier, I’m not alone. In 2001, when I interviewed Michael Kenna for the CPA newsletter Focus, he said: “One of the joys of night photography is that you can’t completely control it. I like to do eight hour exposures — just leave the shutter open, and see what happens. Fog moves in; clouds come and go; condensation might appear on the lens; the unexpected and unpredictable happens. I love that. One of the reasons I first did night photography was that I got a bit bored with previsualization. In the daytime, if you’re a reasonably competent photographer, there’s no reason you can’t get exactly what you see. I started making very long exposures and working at night in part to get some unpredictability back.”

Henri Cartier-Bresson talked about looking for, and finding “the decisive moment”. I imagined that his contact sheets were populated by individual images carefully chosen in time. Imagine my surprise when I got to see many of his contact sheets at the ICP museum in New York City. In one respect, his contact sheets looked a lot like mine: finding a likely spot, exploring a few ways of dealing with it, running into some dead ends, finding something that works, and either making two or three quick exposures and moving on or making several exposures with essentially the same framing while waiting for people to arrange themselves. (I’m not claiming that my contact sheets look like Cartier-Bresson’s in any larger sense, although I wish they did). The contact sheets tell the story of a photographer working out the possibilities while making images, rather than sitting back and contemplating until the image is complete in his head before tripping the shutter.

In 1980, Lustrum Press published a book called Contact: Theory, which, for forty-odd photographers, presents a well-known photograph, the contact sheet from which the negative was picked, and an explanation by the photographer of the thinking involved in the selection. By looking at the contact sheets, you’ll see how the photographers get to their images. You’ll see some approaches similar to Cartier-Bresson’s. You’ll see many other techniques. You’ll see things that didn’t work. You’ll see some photographic narration. You won’t see any perfect images unrelated to the others on the sheet.

I’m not against all previsualization. Without it, we wouldn’t need to focus or set the exposure. We wouldn’t need viewfinders. We would point the camera in random directions, trip the shutter at random times, and pore through the results later, like looking for Shakespearian nuggets in the output of a million monkeys with a million typewriters.

Heavily emphasizing previsualization doesn’t work for me. If you are a devotee, ask yourself if too much previsualization is damaging your photography. It may be that it isn’t, and previsualization fits your photographic style perfectly. If that’s the case, by all means go ahead and plan the heck out of your pictures. If, however, you’ve bought the whole program without thinking about it too hard, you may want to back off.

For many, previsualization starts with envisioning just the way the tonality of the actual scene will map to the tones in the final print before tripping the shutter. Ansel Adams’ Zone System is an orderly approach to both looking at the scene while thinking tonality and making the pre-exposure vision a reality. In moderation, I see nothing wrong with this. The mapping will take place whether the photographer thinks about it or not, and it’s a good thing if the tone mapping fits the photographer’s intentions for the image.

When tone mapping the main thing the photographer thinks about, it’s a distraction. I’ve watched people meter everything under the sun and some things in the shade while the magic light faded to ordinary, and heard people talk about agitation for N-2 development when it was obvious that the esthetics of their pictures needed more work than their technique. In most circles today, such talk has been replaced by ETTR discussions and the like. The technology changes, but the emphasis of the susceptible remains the same.

The purpose of exposure (and negative development, if we’re talking film) is twofold: to maximize the signal to noise ratio in the final print (think of film grain as noise), and to make sure that important tones at the extremes are not robbed of detail. Modern negative films are so capable in both grain and dynamic range that, for most subject matter, you can be a little off in exposure or development and not affect the final result in any meaningful way. Modern, large sensor digital cameras have analogous capability. If you allow yourself a third or two-thirds of a stop error rather than embracing the task of getting it bang on, exposure for most scenes turns from scratch-your-head-for-five-minutes hard to falling-off-a-log simple. All the time and attention you’ve gained can be put into the esthetics of the image.

Another element of previsualization is finding a framing that works visually and expresses your intent. Thinking hard about the edges of the frame before the exposure is a good thing. You have options before you trip the shutter that are unavailable later; you can move forward or backward to change the perspective, you can change lens focal length, and you can move from side to side and affect the relationship of objects in the image. It is natural to use the whole format; you can see the result in the finder or on the ground glass, and you usually get the highest image quality.

However, filling the frame can become a photographic fetish. In the eighties and nineties it was fashionable to prove that you hadn’t cropped your images by filing out your negative carrier and printing sprocket holes, frame numbers, shadows of film hold-downs, Polaroid 55P/N matrices, or the twin Hasselblad tick marks. It was a powerful movement, and I admit that I was an occasional practitioner, but it was essentially an affectation, and one that drew the viewer’s attention from the image itself. Having a laser focus on cropping in the camera to the native shape can close you off to possibilities that might be better.  Why should the best composition for any subject be of the aspect ratio of the camera that you happen to have at hand?

Photography, like any art, improves with experimentation. Great photographs don’t usually come about as the result of extended navel-gazing sessions, but as the result of trying something, having it kind of work, making it better, exploring blind alleys, honing away unnecessary elements, and finally arriving at something worthwhile. The result of an experiment is, by definition, unknown. Therefore the result can’t be previsualized. Therefore previsualization and experimentation are incompatible. Too much emphasis on previsualization discourages experimentation.

For me, there’s an element of play in making photographs. I can’t make the case as logically as I did in the preceding paragraph, but I find that emphasis on previsualization diminishes playfulness. Trying to tie down all the options and leave nothing to chance sets up a frame of mind for me that makes it hard to be light, be open, and go with where the subject leads me.

Some of you may be saying: “There’s no conflict here; the Zone System is based upon controlled experimentation – that’s how you decide on your film speeds and your development times.” You’re right about that. However, Zone System adherents are either testing or making images. I am arguing for more fluidity – getting to a place where there’s no clear dividing line between experimenting (playing, if you will) and doing serious work.

When I see the work of photographers who talk a lot about previsualization, I see, for each one, a fairly narrow range of subject matter, and a similarly limited range of approach. The images usually have high technical quality. If you’re intent on previsualizing the result, you’re not going to search out situations that are so different from what you’re previously encountered that you don’t know what the final image will look like. If you’ve developed techniques for dealing with photographic problems you’re going to use those techniques because you know how they work. Gallery owners will love you, because they value predictability, but there will be many roads not taken.

Previsualization assumes follow-through. If you have an image in your mind when you release the shutter, and in processing the image you change your mind and take it somewhere else, that has to count as a failed previsualization. It may not be a failure as a photograph, however. We are fortunate to have examples of Ansel Adams prints from the same negatives made many years apart, and we are able to see evolution in the way the images are printed. To the degree that previsualization was involved in creating the negatives, the earlier prints must be closer to Adams’ pre-exposure vision. Does that make the later prints bad? Of course not. Just not previsualized.

What’s it look like to let go of previsualization? Here’s a case study. Several years ago, Charles Cramer got interested in taking pictures of waves. In this project, he made over a thousand medium format digital captures on one weeklong trip to Hawaii, varying location, framing, and shutter speed. To create this image, Charlie found a nice arrangement of rocks, and maintained that position for 20-30 exposures, because, as he says, “Each resulting image (with the exception of the rocks) was completely different!  For the series I used exposure times of around 1/2 second, and waited until the wave started to recede.  It’s quite a lovely surprise to see each exposure on my camera LCD, as you never quite know how it’s going to look. I felt like the waves were performing for me, assuming different shapes and colors for each exposure.”

I often employ a photographic approach opposite previsualization: I actually want to be surprised by some aspect of the image captured during the exposure. I create photographic series that make surprises likely, even unavoidable.  I love doing this. I’m so excited about seeing what happened when I get to image editing. Over time, as – through the unavoidable process of learning – the results get more predictable, I start looking for a new project. I don’t do this kind of photography exclusively; I can be as calculating as I need to be in some circumstances. However, if all my photographs were heavily previsualized, my photographic world would be a colder, sadder, less playful place.

It may look to you that I am rejecting craft in photography. That’s not my intent; I’m just suggesting that your photography may improve if you don’t hold on to the craft too tightly. Don’t spend all your energy forcing your vision on the world; the world has much to teach you if you’ll let it.

Comments

  1. Jim says

    June 15, 2013 at 11:02 am

    Here’s a comment from the blogosphere:

    http://ralphnordstromphotography.com/wordpress/journal/photography-level-2/#more-2791

    Reply
    • Vernon says

      October 23, 2015 at 8:41 am

      It is refreshing, as a retired Professor Emeritus of Photography, to hear that playfulness (a sweet word) is given the place of power is deserves.

      Reply
  2. Beverly Parks says

    April 22, 2018 at 2:47 pm

    Great post. Light painting has these same elements of experimenting, playfulness, and surprise. Some people plan out their light painting project down to the smallest illumination. I prefer to put the painted scene together back on the computer, like a puzzle with too many pieces and you get to decide later which pieces to use and which to leave out.

    Reply
    • JimK says

      April 22, 2018 at 2:54 pm

      Yup. See this:

      https://blog.kasson.com/gfx-50s/light-painting-with-the-gfx-50s-a-demo/

      Reply
  3. Arthur says

    April 23, 2018 at 7:12 pm

    Maybe it’s because I am not artistic in the same way my father has no concept of taste or evaluating wine, but my best photos have always come from previsualization.

    Those best images are in my mind first and then I work with strobes, lighting and camera settings to get the image on the screen to match my mind.

    Especially when working with live subjects and portraits, I’ve learned (or trained myself) to recognize that exact moment when the subject and shutter nailed it. Even then, I still take 5-8 more just in case they have something better to reveal about themselves.

    Reply
  4. Duncan says

    November 30, 2018 at 12:51 pm

    The people who came up with pre-visualisation are the same breed as the management consultants who preach that projects fail through lack of planning so we should plan everything in minute detail before starting.

    Not only is this impossible – because you can’t know everything in advance – but like photography it means you lose all ability to experiment and be creative. Sure you deliver something in the end, but it is rarely optimal or exciting and usually quite mediocre.

    Reply
  5. Peter Figen says

    June 14, 2021 at 8:04 pm

    I once had an impromptu drag race with Ansel, heading south on HWY 1 at Ocean Ave, where it still closes from two lanes to one. I was vaguely aware of the BMW next to me that did not want to let me in. I was driving my poor man’s BMW – Datsun 510 and as I glanced over I saw the old grey beard himself keeping nose to nose with me. Knowing that he had undoubtedly pre-visualized himself coming in first, I demurred and let him fulfill his visualization, pre or not.

    Reply
  6. David Craven says

    October 26, 2021 at 8:44 pm

    I found your ‘Pre-visualization’ blog ever so interesting (and very refreshing in so many ways, since you dance from subject to subject). One of the conundrums revolves around the maturation of photographic skills, which fruit in the ability to see-do-act spontaneously from intuitive instincts built up over the course of one’s photographic trajectory – which may work at odds with careful cogitation of pre-visualization (I sometimes marvel after-the-fact as I carefully review my image in post-processing, finding that so many of the ‘little items’ actually fell into a harmonious place that I could never have worked out consciously behind the camera before tripping the shutter).
    Early on, I moved away from ‘adhering’ to fixed aspect ratios, deciding to let the image tell me how to adjust the framing to generate the most value/pleasure from the image; the immediate cost was that I had to cut my own maps … but better that then having a lesser image that fit in a buy-it-cheaper-by-the-carton pre-cut mats. I can understand the game that so many of the old photographers played – to see if they could get the perfect composition into the aspect ratio of their film; but I don’t have to play that game, so I can be content with optimizing my image and taking the consequences.
    Primarily, the only technical activities I think are important in-situ are the ones that are irrecoverable in post-processing…thinking thought the effect of those choices are essential pre-visualization skills, the rest are mostly wasted time and added burdens.
    However, shooting fluidly and spontaneously is rather risky … if you don’t know what is really going to materialize, it is hard to feel you can deliver value. But more importantly, to be good at it, there are significant skills that need to be developed with a great deal of intuitive capability needed; and this is likely to be rather scary for some people – better to stick to the known methodology that has produced (some) results in the past. And, besides, you don’t know what expanded capabilities you are missing, so it feels like no real loss — it likely takes an adventurous soul to break the mold.
    Much of methodology and ‘style’ revolves around the trade-offs; I try to reduce the trade-off that I can within my style, which gives me more latitude in other regards. For instance, I always Expose-To-The-Right, which allows me to capture the most data with out clipping highlights, and then I dig what I can out of the shadows (perhaps reinforcing them with an additional exposure if I really need it); I typically shoot from a tripod, which provides greater latitude for shutter speed & aperture but more importantly, it stabilizes the ever-so-important frame, so I can know what is included and excluded from the photo down to the important little details.
    Anyway, I love hearing you devolve who you are and the strength of your choices; a refreshing perspective that I suspect will make me ‘reach out’ a little for more fluidity.
    Thanks

    Reply
  7. Timothy Du Vernet says

    March 3, 2022 at 6:11 pm

    Pre-visualization = prescribed approach. Monochrome photography is a focus on patterns, shades and texture. Control of contrast is essential. To my eye, an expected and oft repeated formula has set into much of black and white photography. Perhaps birthing from the days of the Nikon contrasty, photo-journalism, look, much modern black and white imagery seems to follow this pattern of heightened contrast expecting the effect to create heightened drama. Almost like boosting saturation in colour. This “look” has become so pervasive, I stopped participating is shows. In other words, pre-visualization has evolved into a pre-determined “look”, expected of the black and white image.

    Reply
    • JimK says

      March 3, 2022 at 8:17 pm

      For images with more delicate sensibilities, look at the work of John Sexton, Huntington Witherill, or Stephen Johnson.

      Reply
  8. Steve Lee says

    January 10, 2023 at 1:53 pm

    I got my first 35mm camera about 1966. It was a Yashica rangefinder camera with a 45mm lens. Since all pictures I took used that focal length, I rapidly came to look at potential pictures from that perspective. Even without the camera I would see things that way, and sometimes come back and take the picture that I had in my head. I started shooting color slides, and so composition and exposure had to be spot on when I pressed the shutter. I was too poor to waste 36 exposures to get one shot right. In some ways I was a better photographer then than now. It was a great way to learn.
    That didn’t rule out serendipity of course. One day after supper a friend and I were walking across campus and came across a cat. He picked it up and I shot a couple pictures, one horizontal and one vertical. Both are great. The light, the color of the cat, the color of his hair, the color of his shirt, the interaction between him and the cat, etc., all were perfect.
    One obvious way in which I pre visualize now, in this age of automatic everything, Raw files, and Photoshop, is when seeing a scenic vista and having just my travel camera that zooms out just to a 24 mm equivalent. I envision the picture I want to take, and shoot usually three to five shots to be stitched together back home.

    Reply
  9. Paul says

    July 10, 2023 at 12:49 pm

    The mandate for previsualization always struck me as hilarious. It’s a fetishization of confirmation bias. “That’s EXACTLY what I meant to do!”

    Creative acts rarely work this way. Photography especially doesn’t. Unless you’re making some very, very simple pictures.

    Show me someone who previsualizes to the degree Ansel described, and I’ll show you some boring, formulaic work, made by someone who is setting themselves up to never discover anything.

    I wish I could remember the source. I read an interview with Ansel from his later years where he confessed to never actually making pictures that way. It was an ideal he carried around (for some reason), but in real life he took pictures like everyone else—with a mix of intention, inspiration, and happy accident—and with some of has greatest successes discovered after the fact.

    Reply

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