I respect the quality of their products, but this current Fuji ad is ridiculous:
What are they trying to say here? That you don’t buy a camera to make images, but for some other purpose? Maybe to improve your social standing? Or that a camera is not a tool, but a fetishistic object?
They’re saying that if you buy too big a camera and let it at home for that reason, it’s of no use. They’re particularly targeting street photography